Match Group, the world’s largest dating app company, has just launched their latest app and it’s aimed at single parents.
The aim of the new app, Stir, is to break down some common barriers known to single parents all over the world.
“Every year, we survey and interview singles, and every year, we find the same recurring theme: single parents are having a hard time dating,” Dihn Thi Bui, vice president of new verticals at Match Group, told CNN.
Match Group has done a lot of research the establish what the needs are of single parents and how they can use it to their advantage to create the Stir app.
The app’s payoff line, ‘Where single parents date’ hopes to encourage single parents to open up and feel free to be honest in a safe and comfortable environment with other like-minded people in the same situation as them.
“They (single parents) felt stigmatised in the dating world like it is a turn-off to disclose they have children. We also saw that single parents naturally gravitate towards other single parents because they didn’t have to explain their constraints as they were in the same stage of life.”
One of the app’s best features is that it offers its members the chance to compare schedules with prospective dates. This is to ensure that the prospective date happens at a time that’s convenient to both parents and that their availability is similar.
Match Group also owns Tinder, Match, OKCupid, Hinge and other dating sites across the globe.
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