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Fashion label Zara has pulled a controversial ad that led to #BoycottZara trending on X.

The campaign featured mannequins with missing limbs and statues wrapped in white fabric. Ads forming part of the campaign were pulled from Zara’s website and app.

News24 reports that in one of the photos, a model is pictured carrying a mannequin wrapped in white, in another a bus lies on the floor and another features a mannequin with no arms. Critics said they resembled photos of corpses in white shrouds in Gaza.

In the fashion retailer’s defence, a spokesperson said the Atelier collection was conceived in July already. Photos for the campaign were taken in September. The war between Israel and Hamas only began around 7 October.

The brand received mixed reactions from social media users across different platforms with various users saying the fashion label made fun of the war and used a Palestine map in bad taste.

Not only did the fashion retailer raise eyebrows with the misinterpretation of the campaign’s photos, but the collection of six jackets is considered their most expensive yet.

Image credit: Daily Front Row

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