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They’ve been making whiskey for 243 years, and now they’ve added their magic to a surprisingly new industry.

Irish whiskey maker, Jameson, has branched out into the world of skincare by launching its own range.

The range is called Beatha, the Irish phrase for water of life, and consists of a Restorative Facial Mousse, a Hydrating Facial Oil and a Beard Oil.

It appears as if the range is only available in South Africa.

In a statement, Jameson said that the new skincare line is designed for both men and women and is said to be specially crafted to leave the skin, hydrated, revitalized and “twice as smooth”.

According to Jameson’s website, the skincare range contains Jameson whiskey as well as barley, and other quality skin ingredients.

The range was launched in South Africa with TV host and model, Ayanda Thabethe.

From the bar to the bathroom, cheers to that!

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