The recently released Avengers: Infinity War movie took over the North American box office, taking home an excess of $250 million after it's release on Sunday. It has been labelled Marvel's big-hitter after the breakout success of Black Panther.
Aside from the unique twist of not allowing the actors to read the full script to retain its mystery, it also manages to include all of Marvel's superheroes, who have to work together to save the universe from the powerful purple alien, Thanos (Josh Brolin).
Superheros that featured in the movie are Robert Downey Jr as Iron Man, Benedict Cumberbatch's Doctor Strange, Scarlett Johansson as Black Widow, and Chris Hemsworth as Thor. As well as the Black Panther, Captain America, the Hulk, Spider-Man and Hawkeye, as well as the Guardians of the Galaxy and their assorted allies.
Infinity war is the third film in the Avengers saga and the 19th in the Marvel Cinematic Universe franchise. It broke records, boasting the highest worldwide opening of all time with an incredible $630m. It also destroyed African box office records, setting new cinema benchmarks in South Africa, West and East Africa. It took over Black Panther claiming the titles of biggest opening day and weekend film release of all time in South Africa. According to Disney, it raked in nearly R24.6m at the South African box office this past weekend, and over 287 000 fans flocked to the movies for the film’s opening weekend, filling up the cinema for the Thursday night previews.
Across Africa, more records were broken. Avengers: Infinity War was labelled the biggest opening weekend of all time in West Africa with over N137.4m. The film achieved the biggest April ever and came in with the second highest opening weekend after Black Panther in East Africa with over kes 23.4m. It claimed records for the highest film debut ever in South Korea, Mexico, Brazil, the Philippines, Thailand, Indonesia and Malaysia and the 2nd highest opening weekend film ever in Australia.
Not only did Disney score millions of dollars, Infinity War also sparked interest in superheroes that were featured in the movie, pushing up revenue on other Marvel films.