Home / Observatory / Sport / SABC offered SAFA 'disrespectful' R10 million to broadcast Bafana games


Danny Jordaan, the CEO of the South African Football Association (SAFA), has revealed what he calls the "disrespectful" figure of R10 million that the South African Broadcasting Corporation (SABC) has offered for the rights to broadcast the Bafana Bafana fixtures.

On Thursday evening, Jordaan spoke on the Marawa Sports Worldwide show and explained how negotiations between SAFA and the SABC broke down following the submission of the offer for broadcasting rights.

The situation escalated into a public mud-flinging between the two parties after SAFA announced that the Bafana Bafana AFCON 2019 games would not be broadcast on the SABC. They said they received such a "discourteous offer" that it was basically "an effective no offer".

Shortly thereafter, the SABC responded, saying its offer was "commercially viable" but Jordaan disagreed. He revealed that SABC offered just R10 million for all national team games, down from an initial R150 million.

Jordaan said, "If broadcasting money diminishes from R150 million to R10 million you can see the implications. This is the offer we received from the SABC. The recently expired TV deal was set at R110 million and we (SAFA) made a new offer of R200 million." SABC then countered with its R10 million.

To put these figures into perspective, Jordaan revealed the broadcasting figures for rugby and cricket.

"Rugby gets R2.8 billion over five years (R560 million per year), while cricket gets R1.24 billion (R248 million per year) where football must get R50 million per year.

"When the SABC was under Apartheid, we used to get R37 million, so it's just unthinkable. So, now we have to approach the government to say, release us from this agreement as we have offers from outside who want to pay us in dollars."

Saturday sees Bafana Bafana host Seychelles in a 2019 AFCON qualifier, kick-off is at 15:00 so best you get yourself to the FNB Stadium if you want to see the game.

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