WOOLIES LAUNCHES CHUCKLES BODY RANGE

It’s no secret, South Africans love the Chuckles chocolate range. No matter the shape or form, we’ll buy the expensive malt sweets as if there’s no tomorrow.

Back in April, Woolies posted an imaginative social post advertising a bath and beauty line based on the Chuckles sweets range. The post was such a hit, that the April Fool’s prank became a reality.

“It started as an April Fool’s joke, but many customers said they wanted the real deal. So here we are!”

The Chuckles body line has hit stores around the country and online.

But, just like its sweet counterpart, it’s a luxurious range.

The products in the Chuckles body line are made using African shea butter and cocoa butter. Although it smells like chocolate and looks like chocolate, the South African retailer has warned that it’s definitely not edible.

Social media has gone crazy ranging from comments about the possibility of someone eating the body butter thinking it’s actual chocolate spread, to others saying they think Woolworths shouldn’t have gone this far.

Whatever you think of this new body line, it’s proof that when it comes to its clientele, Woolies really listen to what they want.

Image credit: The South African