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One of the world’s most popular clothes retailer has announced that it will soon be selling pre-loved womenswear. H&M’s flagship store in London will encourage the reuse ad recycling of garments by selling second-hand garments.

The initiative is in response to the European Union’s new regulation which aims to crack down on textile waste and so-called fast fashion. The retailer has said that it’s “part of the problem” and wants to help change the way fashion is produced.

H&M’s store in Regent Street will sell pre-loved items from other brands and designers forming part of the H&M group like Cos, Monki, Weekday and Arket.

In a statement, H&M said the autumn-winter collection will include metallic dresses and shirts, trench coats and trendy knits. The retailer has also said that new items will be added daily.

H&M isn’t the first fashion retailer to venture into the second-hand market. Last week, Zara launched its online second-hand service in France after it had a similar campaign in the UK since November 2022.

Image credit: CNBC

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