In July, as part of a publicity stunt, a ready meal producer and an ice cream company teamed up to make ice cream with a mac ‘n cheese flavour.
Little did they know the ice cream will turn out to be a massive hit and that there would be such a demand for it that they had to do it all again.
Kraft, that’s the mac ‘n cheese company and Van Leeuwen, that would be the ice cream company, will soon be launching their brainchild at major retailer Walmart across the United States.
The idea behind the colab was to celebrate National Macaroni & Cheese Day.
At first, they made a total of 6,000 pints which sold out in an hour. That was followed by another massive round of sold out ice cream tubs in August.
Now, the popular retailer has announced that the mac ‘n cheese flavour won’t be the only one to grace their shelves.
Soon other exotic flavours like Planet Earth, Pizza, Hot Honey, Royal Wedding Cake, Bourbon Cherries Jubilee, and Wild Blueberry Shortcake will also be available to buy in-store.
Image credit: Food and Wine