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Travelling to the United Kingdom soon? If you find yourself thirsty and you want to buy a Sprite, you might be in for a surprise.

That’s because the Coca-Cola Company in the UK has decided to temporarily remove labels from their Sprite and Sprite Zero bottles.

The idea behind the limited trial is to test the brand’s marketing strength.

According to a statement released by the beverage giant, the labels will be replaced with an embossed logo on the front. The nutritional information required by law will be laser engraved on the back of all the bottles.

Coca-Cola said that although their labels are already 100% recyclable, the trial will also aim to eliminate the need to separate labels from bottles, making the recycling of the bottles more straightforward.

This isn’t the company’s first attempt at minimising packaging waste. A few years ago, Coca-Cola switched Sprite’s green bottles to clear plastic bottles to make them more recyclable when turning them back into bottles.

Image credit: Packaging Suppliers Global

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