If you’ve been wanting to add a Taylor Swift song to your latest TikTok video, you’re up for pretty big disappointment.
That’s because Universal Music Group has ended TikTok’s access to its artists this week. The big decision is based on failed negotiations between the two entities.
Should a short video feature an artist represented by Universal, the music will be muted.
In a statement released by Universal, the world’s biggest music group said the social media platform’s stand against appropriate compensation for the artists and songwriters is the reason.
“Our agreements with TikTok have expired because of TikTok’s unwillingness to appropriately compensate artists and songwriters, protect human artists from the harmful effects of AI, and address online safety issues for TikTok’s users.”
Universal is asking TikTok to give its artists and songwriters a compensation rate on par with what other social media platforms pay.
In its response, TikTok said in a statement that Universal put “greed above the interests of their artists and songwriters”.
The news about some of the world’s most popular songs not being available has left a lot of TikTok users in shock and disbelief.
Image credit: Pedestrian TV