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Most of the big retailers in South Africa have decided to pull all TRESemmé products from their shelves following the recent racist accusations against the American haircare brand.

Clicks published an ad earlier in the month on their website showcasing white hair as “normal” and black hair as “dry and damaged”. The health and beauty store received severe backlash and was forced to close the doors of all their stores nationwide on Wednesday after the EFF threatened to close all the outlets for an entire week.

EFF members protested outside Clicks stores and the political party is being accused of vandalising several of the stores.

After Clicks got an interdict against the EFF, talks were held between the two parties.

News24 reports that the following was included in the agreement between Clicks and the EFF:

  • Clicks would no longer stock TRESemmé brands in their stores, instead opting to replace it with locally manufactured brands
  • Clicks will donate a minimum of 50 000 sanitary towels, 50 000 sanitisers and masks to rural and informal settlements identified by the EFF
  • Five pharmaceutical qualification bursaries will be awarded to students by Clicks – the students must all be black, rural, African female and orphaned by HIV/Aids
  • EFF will work with law enforcement agencies that those members who vandalised the Clicks stores, will be brought to book

Following the decision made by Clicks, the other major retailers in South Africa followed in their footsteps. Woolworths, Dis-Chem, Shoprite, Checkers, Pick n Pay and USave have decided to no longer stock TRESemmé products on their shelves.

TRESemmé is owned by Unilver.

Watch the SABC News video below for visuals on how the EFF protested in front of Clicks stores.

Image credits: EWN and Quartz

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