DJ and influencer, Jodie Weston, the blonde hottie from London, claims she can get out of parking tickets, jump queues and get free drinks due to her hair colour. However, Jodie was utterly shocked by how differently she was treated while wearing a "serious bob" brunette wig.
With her new look, she realised people didn't even hold doors open for her. She even had a "completely different calibre of guys chatting her up".
The 27-year-old explained that her goal was to see what difference hair colour really makes. After a week of wearing the wig, Jodie was shocked by the results of her social experiment.
Jodie, who likens herself to Marilyn Monroe, explains; "I put a shorter brunette hairdo wig on during lockdown and wanted to see who I attracted. I attracted more of an accountant type guy or guys with glasses on. Then I noticed that people didn't offer to help as much, I guess maybe they thought I had everything figured out. I think guys more so like to help out the 'damsel in distress' don't they? As a blonde, more people were eager to help me. I definitely got more 'catcalls' when I walked down the street. But, as a brunette, I got a completely different calibre of guys chatting me up – it was more academic style guys. As a blonde, the men have always been more upfront and cocky."
Jodie was born with dark brunette hair. However, she decided to change her hair to blonde after a breakup in 2014.
Since then, she has dyed her hair lighter and lighter and has maintained her platinum blonde locks since 2017.
Jodie, who has appeared on Channel 5's Rich Kids Go Skint, said; "I'm a born brunette, like really dark brown, almost black naturally. My blonde glam appearance happened gradually. It all started up with a breakup from the guy that I thought was the love of my life. You know how girls go through a breakup and then change their hair, so that's what I did. I was always a brunette and proud but then I realised blondes have more fun.
"It's like the Marilyn Monroe film Gentlemen Prefer Blondes. My personality is lighthearted and bubbly and that matches my hair. And when I had the more serious hairstyle, I was treated differently. But I think I am more judged by women as a blonde as girls are their own worst enemies. When I am blonde, girls judge me and think I am a bimbo."
She also added that, when she was blonde, she received more help from shop assistants than she did with the brunette hair.
While waiting in line at the checkout point, Jodie did manage to attract a male at the till next to her. However, he felt sorry for her because he could see how long she had been waiting.
"It was a loss in terms of how long I waited at the checkout but a win because I attracted a different type of man to what I usually attract. When I went to the supermarket as myself, I got two 'hey darling, how are you doing?' comments pretty much as soon as I walked through the door. The worst part was that 75% of my time in the supermarket, I was being followed around by this really obvious security man."
However, not all was bad. Jodie explained that maybe the shop employees thought she was a 'serious' person with the brunette hair and thought she didn't need any help. She also sadly revealed that she didn't receive as many freebies when she had the brunette hair.
"So, with my more glam look, I definitely get more stuff for free, more people willing to help me out and go the extra mile. I wanted to do the experiment to keep myself entertained in the pandemic. I thought it would be a good idea to go out and see if people treated me differently, see if I got chatted up as much, see if people offered to help and see how people would judge me. Obviously I couldn't go into bars to test out the theory as they're all shut, but I got the general vibe from the wolf-whistling and how guys talked to me as a blonde."
During a video she posted on her Instagram page, Jodie shared her experience after the experiment. She said that she tried to "spice up" her weekly shop. "I had a brunette bob, glasses on my head, high neck top and long sleeves. More of a serious, academic, librarian vibe. I didn't get any "oi! oi's!" or catcalls, or looks up and down when I walked through the store; no one undressed me with their eyes… However, I did get stuck at the checkout for 10 minutes waiting for the male member of staff to ID me for the Red Bull I was trying to buy, it was so annoying."