Goodbye, Caltex. Hello, Astron Energy.
Described as one of the largest logistical exercises every in the fuel industry in South Africa, Caltex petrol stations across the country are to rebrand to Astron Energy.
This was announced on Wednesday by Glencore, the new owner.
Even though Astron received the rights to use the 85-year-old Caltex brand until 2024, it has opted to establish a new brand and not continue with the well-known Caltex brand.
Business Insider reports that some 180 commercial and industrial sites, including terminals and the Cape Town refinery, will also fall under the new name.
Just before Glencore announced the purchasing of the Caltex brand, it was almost a done deal that China’s Sinopec would have bought it. At the last minute, the deal fell through when Glencore stepped in.
With the rebranding to take place over the next few years, it means South Africans will have to say goodbye to the iconic white rabbit mascot and the star logo. According to the company’s website, Caltex was named for the two companies that merged to create it, Standard Oil of California and the Texas Oil Company. Its star was drawn from the Texas symbol.
Image credit: Gorivo