Since it has hit the shelves social media has been blowing up with consumers trying to figure out what the new blue bottle really is.
Is it bubblegum flavored milk?
Is it a new smurfs milk? Or has smurfs taken over the Clover factory?
Well, not really. Clover’s number one mission is to reach a broad customer base on a daily basis, and to provide their trusting consumers with a quality product. Due to the fact that consumers and their behaviours are constantly evolving and changing, Clover finds it "Incredibly important to be flexible and to adapt to these changes and trends".
Clover stated that their wish is to inject some excitement and generate talk-ability in and around the fresh milk category, with the ultimate aim to make fresh milk relevant again.
Clover has answered the question that is still hanging on everyone’s lips? Why the change to the blue bottles and what are they for?
Their main reason for the new and fresh bottles on the shelves is to differentiate themselves, to stand out, to disrupt the fresh milk category and make it relevant once again. "We opted for blue as it is the Clover corporate brand colour, and since fresh milk is the core of Clover – it makes sense to consistently drive the Clover values and identity through our fresh milk products."
As part of their ad campaign, Clover released an entertaining video with a strange, high-pitched blue man.
The video has reached over 171,000 views.