Coca-Cola is tripling the amount of money it's donating to disaster relief in the wake of Hurricane Maria and the earthquakes in Mexico. The company announced Tuesday that it will donate an extra $4.3 million to help with the recovery. Coca-Cola already pledged $2 million to the American Red Cross for relief efforts linked to Hurricane Harvey and Irma and said that it would employee contributions u to $100,000.
The new pledges include $1 million to the Mexican Red Cross for immediate assistance, $1 million to the Salvation Army for providing food and shelter in the Caribbean, $2 million for longer-term reconstruction in Mexico and $300,000 to support rebuilding in St. Kitts, Turks and Caicos and Barbuda.
A series of natural disasters across North America over the past month could have tested the limits of corporate generosity. But major companies have continued to give.
Companies have already donated $224.9 million in the aftermath of Harvey and Irma, the U.S. Chamber of Commerce said.So far, firms have offered up an additional $13 million to help with Mexico and Maria, according to the chamber's list. That number does not include the latest round of donations from Coca-Cola.
Other companies are providing help in the form of services; AT&T and T-mobile are waiving cell phone charger in affected areas and JetBlue is flying in emergency supplies on one of its aeroplanes.