Fashion magazine Elle has taken the big step and have announced that it will be banning fur from the pages of all its editions worldwide.
The editors of the 45 international issues of the popular magazine signed a charter to ban editor content promoting animal fur on its printed pages and its online and social media sites, said Elle senior vice president and international director Valeria Bessollo Lopiz.
“It’s really a great opportunity to increase awareness for animal welfare, bolster the demand for sustainable and innovative alternatives and foster a more humane fashion industry.”
The penning of the charter was a collaboration by the magazine’s owner Lagardere Group, the Humane Society of the United States, Humane Society International and Creatives4Change.
CNN reports that a total of 13 editions have already implemented the no fur charter. Twenty of the 45 editions will do so as of 1 January 2022 while the remaining editions will follow from 1 January 2023.
Ditching animal fur or skin for more humane versions have gained a huge following in the fashion world with designers, fashion houses, magazines and models opting to show their support for the cause.
Image credit: Live Kindly