At first, it turned out to be South Africa’s least favourite flavour of chips, but now a petition has put the spotlight firmly on the Simba tomato sauce flavour and it turns out there’s still a huge fan base out there.
As part of its Choose Me Or Lose Me campaign, the chip manufacturer asked the public earlier this year to vote for their favourite flavour between salt and vinegar, tomato sauce, and cheese and onion. The aim of the campaign was to establish which one of the three flavours should be discontinued.
According to Business Insider, the results were:
Cheese and onion: 44,99%
Salt and vinegar: 37%
Tomato sauce: 18%
After the results were made public yesterday and it was clear that the tomato sauce flavour was the least favourite, fans took to social media to express their disappointment. Soon afterwards, a petition was created.
Those behind the petition have taken it quite seriously as they’ve registered the petition on change.org It states: “South Africa’s favourite flavour of Simba chips is going to be discontinued. Please sign to bring Simba tomato sauce flavour back.”
Giulia Iorio-Ndlovu, the senior marketing director for salty snacks at Simba’s parent company PepsiCo, said that the tomato sauce flavour won’t disappear off shelves immediately but will still be available for the next few months.
Image credit: Cape Town Etc