It might be one of the most iconic luxury car manufacturers in the world, but that hasn't stopped Ferrari from spreading its wings and reaching new markets.
The Italian brand launched its clothing range on Sunday. The catwalk show featured well-known models, and took place among the factory's production lines in the village of Maranello, northern Italy, where Ferrari is based.
Designed by Armani veteran, Rocco Iannone, Ferrari's creative director, there were oversized bomber jackets and parkas, blending nylon, silk and recycled fabrics, worn with loose or fitted skirts, shorts and trousers, reports ABS News.
The iconic red and yellow colours were visible in all the items.
Nicola Boari, Ferrari's chief brand diversification officer, said the aim of the new fashion collection was to attract more than just loyal racing fans and sports car customers. They want to attract a wider audience that includes women, as well as a younger generation, who love fashion and the Ferrari brand but may not have otherwise been reached.
As part of its launch into new ventures comes a more familiar aspect as well. Ferrari has decided to re-open its world-famous Cavallino restaurant at their base. The restaurant started out as the company's canteen, and founder Enzo Ferrari was known for eating there with his friends, even entertaining wealthy customers and F1 drivers.
Three-time Michelin-starred chef, Massimo Bottura, will be the head chef once Cavallino re-opens to the public.
Watch the Bayoucool2 video below to see what the luxury car manufacturer's first fashion line looks like.
Image credit: Al Arabiya