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East Africa has been identified as a potentially lucrative market for Netflix. This was announced on Monday as the streaming service launched its free mobile plan in Kenya.

The country has more than 20 million internet users and Netflix hopes to entice them with the free plan that they will eventually sign up and become full paying viewers.

Tech Crunch reports that the free plan, which will be rolled out to all users in Kenya in the coming weeks, won’t require them to provide any payment information during the sign-up. The new plan is available to any user aged 18 or above with an Android phone. It will also not include ads.

As part of the plan, a quarter of Netflix’s movie and TV series catalogue will now be available to users in Kenya for free.

While the free plan is on Android phones only, the streaming service has said that they’ve made it as easy as possible for the free users to upgrade to one of their packages so that they can get the entire catalogue and watch it on their computers or TVs.

While the pandemic has proven to be a massive subscriber push for Netflix all over the world, their forecast for the last financial year wasn’t as good as they had hoped it would be.

Image credit: Tech Crunch

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