For over 64 years, KFC has been known for producing "ficker lickin' good" chicken all over the world, but no more. Luckily, it's only temporary.
The fast food giant has said that it's slogan doesn't support COVID-19 hygiene messages. This comes after the World Health Organisation has recommended that people wear masks, wash their hands as often as possible and not touch their faces to curb the spread of COVID-19.
Globally, KFC has more than 23,000 outlets across 140 countries. The company has insisted that the food will still be available, it's only the slogan that will be suspended for a while.
"We find ourselves in a unique situation – having an iconic slogan that doesn't quite fit in the current environment," Catherine Tan-Gillespie, global chief marketing officer at KFC told CNN. The menu isn't changing and when "the time is right" the company said the slogan will return.
Yum! Brands, who owns KFC, also owns Pizza Hut in South Africa.
Behind every big decision lies a clever marketing idea. KFC has decided to blur out the slogan on all its marketing products, a strategic move that will surely create a buzz.
There's no doubt that KFC, as with other fast food outlets and restaurants in South Africa, are hoping for positive economic change after they were forced to close for several weeks during the early stages of lockdown.
Watch the Evening Standard video below for a closer look at the KFC slogan suspension.
Image credits: ABC57 News and YouTube