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Korean Dairy Company Depicts Women As Cows

A South Korean dairy company has been blasted on social media for depicting women as cows in their latest ad.

Seoul Milk is one of the biggest milk brands in South Korea and has created quite an uproar.

In the 37-second advertisement, a man totes a massive video camera as he treks through the woods to an idyllic grove. Arriving in this forested area, he secretly films women drinking clear water from a stream and stretching in a field, reports Business Insider.

As the ad continues, the women morph into cows that moo while eating grass.

The Korea Herald reports that the video was first uploaded to Seoul Milk’s official YouTube channel on 29 November. It was removed on 8 December after the ad prompted a social media backlash.

Some YouTube users have called the ad disgusting.

The company has since apologised for the ad. In a statement the company said they are “accepting this matter with a heavy heart and will conduct an internal review, and take extra care to prevent similar incidents from occurring in the future. We bow our heads in apology”.

Image credit: Allk Pop

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