Even though social media provided an easy platform for the Kardashian family to promote and sell their various of brands, Kris Jenner says that social media is to blame for the end of their family show, Keeping Up With the Kardashians, after 14 years on air.
Recently, the 64-year-old appeared on the cover of Beauty Inc. and opened up about the end of the show, her daughters’ successes in the beauty and fashion industry as well as the possibility that she will too be launching her own beauty brand some day soon.
"I think I’m a bit busy right now... I’ve always dreamed of having my own brand, so we’ll see. I’m going to keep it to myself."
Watching the Kardashian family evolve for almost a decade and a half, they recently announced their recent change in ending the famous E! show.
Kris explained that the immediacy of social media was a major contribution to the decision in ending the show, seeing that it wasn't nearly so pervasive when the show premiered in 2007.
"When we first started, there was no Instagram or Snapchat or other social media platforms. The world has changed. Now there are so many, the viewer doesn’t have to wait three or four months to see an episode. We can give them all of the information anyone would ever want to know in real time."
However, Kris also explained that, even though social media was somehow apart of the decision in ending the show, it was also a huge contribution to their successes.
"Social media is the fastest and most controlled way to get the message out. The consumer gets to see the products the girls are working on in real time, and they know we’re going to get it out the door pretty quickly. The girls want them to be part of the journey to keep them engaged."
Social media created a much wider audience for all the members of the family, which helped them to achieve even at the height of their TV show's popularity.
Kylie leads the follower count with 198 million, while Kim has 190 million, Kendall has 140 million, Khloe has 122 million, Kourtney has 102 million, and Kris has 36.9 million.
The family show has also seen a decline in followers, audience as well as ratings over the past couple of years.
Although Kris did not go into the rating, her explanation about fans being able to access content in a much more authentic way through social media may suggest that this too may have been to blame for the decline in show viewers.
"The things we are working on are moving at a million miles an hour and my role is to manage it all at the same time. We are constantly listening, and having that information and takeaway of what our consumer wants, means we can have great insight into what we want do next."