MALDIVES INTRODUCES LOYALTY POINTS FOR FREQUENT TRAVELLERS
Forget about online shopping or running a marathon, there are now more relaxing and beautiful ways to earn loyalty points.
Maldives Immigration has introduced a three-tier loyalty point system for frequent travellers.
The country, consisting of more than 1,000 tropical islands in South Asia, is a haven for tourists, with white beaches, clear blue water and a range of luxury accommodation options sure to impress even the most frequent traveller.
There are 156 luxury resorts on the various islands scattered around the Indian Ocean.
The Maldives Border Miles point system is the first of its kind in the world. Its aim is to attract frequent travellers.
The country's income heavily relies on tourism, and they were one of the first countries in the world to re-open their borders again during the COVID-19 pandemic.
CNN Travel reports that the island nation opened its borders again in July already. Slowly but surely travellers have been starting to trickle in and the hotels are filling up again.
The Maldives Border Miles point system has been divided into three categories: Abaarana (Gold); Antara (Silver); and Aida (Bronze).
The three categories originate from the country's primary local language, namely Divehi.
A representative for Maldives' national tourism board told CNN Travel that the program will be implemented in December 2020.
It's not yet clear what kinds of perks travellers in these three categories will get and how the points will be accumulated.
Watch Suresh Dissanayake's video below to see what you can expect with the Maldives Border Miles point system.
Image credit: Waldorf Astoria Magazine