MCDONALD’S LAUNCHES THE MCPLANT – THE MEATLESS BURGER

Move over Big Mac, there’s a new environmentally friendly kid in town.

With plant-based eating becoming more popular than ever before, fast-food chain McDonald’s has decided to jump on the bandwagon with the launch of their McPlant.

EWN reports that McDonald’s had already tested out a plant-based burger in Canada in cooperation with the company, Beyond Meat, which specialises in vegan meat substitutes. The new line will be produced exclusively for McDonald’s and will be introduced in selected markets next year.

The US-based fast-food chain revealed to their investors that it’s also looking into creating plant-based substitutes for its chicken products and for its egg and bacon breakfast McMuffins.

While McDonald’s might be on the right track, it’s still no secret that they are trailing behind when it comes to their rival. Burger King was the first to launch a vegetarian version of its iconic 'Whopper' burger in April 2019 in the US.

Over the last five years, many fast food and coffee chains, like Starbucks, have created plant-based versions for their customers around the world.

When the McPlant will be launched to the local market remains to be seen, as a once-off worldwide launch is not likely to happen.

Meanwhile, Tech Crunch reports that Beyond Meat’s shares have risen sharply on news that it collaborated with McDonald’s on the McPlant launch.

Watch the Wibbitz video below for more on the new McPlant from McDonald's.

Image credit: Must Share News