After testing two mobile-only plans during 2020, Netflix has decided to launch a R49 mobile-only plan in South Africa.
Other countries where this cheaper plan will be launched include Nigeria, Kenya and other sub-Saharan African countries.
With Multichoice's Showmax offering a mobile-only plan for only R39 per month, it's clear that these streaming platforms are now also targeting the lower-income groups across the continent. In a statement released by Netflix, the company said that its aim is to make it even easier for people to stream their favourite movies, documentaries and series.
The mobile-only plan is part of the bundle offered by Netflix. The other two are the standard and premium options, both also offered in South Africa.
Just like with the other two Netflix plans, subscribers will be able to create five different profiles on the mobile plan. This plan can be accessed via a smartphone or tablet, and streaming will be in standard definition.
Keela Robison, vice president of product innovation at Netflix, told News24 that they "always want to make it easier for members to access their favourite series or movies regardless of language, device, connectivity, or location. So partial downloading is now available on Android phones and tablets, and we'll begin testing in iOS in the coming months".
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