Pick n Pay’s cash-back rewards system has unclaimed points to the value of R250 million.
According to the retailer, the roughly 11 million people who have these points allocated to them, don’t even know it because they haven’t bothered to register their Smart Shopper cards.
Without registering, cardholders are unable to claim or use their rewards. Once registered, they can spend the money on anything available in any Pick n Pay store across the country.
Andrew Mills, Pick n Pay’s chief marketing officer urged shoppers to register their Smart Shopper cards.
“Some opt to spend them on essential items, like bread or milk, during these financially challenging times, while others indulge in treats, like chocolates, chips, or snacks.”
The wide variety of items that customers choose to spend their awards on shows how the cash-back rewards system caters to all budgets and needs.
“Customers have also used their rewards to purchase cleaning and energy-saving products, which shows that the cash-back options cater to various budgets.”
News24 reports that recent data revealed that South Africans were serious about saving some cash, with 73% of the population using loyalty programmes. Many South Africans have up to eight rewards cards from different retailers.
Image credit: Memeburn