Social media platform, TikTok, has announced that it has signed an agreement with the Southern African Music Rights Organisation (SAMRO) and Composers Authors and Publishers Association.
The mult-year licensing agreement means that registered South African musicians will receive royalties whenever their music is used on the platform.
South Africa is one of 58 territories across the African continent that have been included in this agreement.
Business Insider reports that the popular app has racked up more than two billion global downloads since its release in 2016, outpacing Facebook, Instagram, Snapchat, and Twitter.
It’s estimated that there are over 6 million TikTok users in South Africa.
Local artist Master KG’s hit song Jerusalema was a massive hit on TikTok when it formed part of a dance challenge last year. It also formed the basis of SAMRO’s need to reach an agreement with the platform.
With the attention around local music increasing across the globe, similar licensing agreements with TikTok were signed by Sony Music and Warner Music Group late last year.
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