In favour of a more diverse group of women, Victoria's Secret is letting go of its iconic Angels. After being the epitome of fashion shows since 1995, the Victoria's Secret fashion show will look a whole lot different from now on.
Gone are the supermodels dressed in skimpy lingerie and their iconic angel wings, as they walk down the runway, while the sounds of some of the world's biggest music stars performing live.
CNN reports that the campaign is part of the lingerie company's massive rebranding effort to be more inclusive after experiencing an 11% market share drop since 2015.
The brand faced accusations in recent years for not being diverse enough, and allegations involving sex-offender Jeffrey Epstein being the parent company's financial advisor, didn't help its market share either.
The new ambassadors include the 38-year-old Bollywood actress, Priyanka Chopra Jonas, the 35-year-old US football star, Megan Rapinoe, and Valentina Sampaio, a 24-year-old transgender model from Brazil.
Cape Town Etc reports that Martin Waters, the former head of Victoria's Secret's international business who was appointed chief executive of the brand in February, said:
"When the world was changing, we were too slow to respond. We needed to stop being about what men want and to be about what women want."
Watch the CNN Inside Edition video below for more on the new Victoria's Secret ambassadors.
Image credit: Sky News