Pandora, the biggest jewellery manufacturer in the world, has decided to no longer use mined diamonds.
In 2020, the company decided to do a trial run and see how its products will do among its client base across the globe if they used diamonds manufactured in labs rather than those mined from the earth.
Lab-made diamonds have the same physical characteristics as their mined counterparts, Pandora said in a statement. Their new collection featuring lab-made diamonds will include rings, bangles, necklaces and earrings.
News24 reports that Pandora's pledge last year to stop relying on newly mined gold and silver in its jewellery means its entire production will use only recycled precious metals by 2025, part of a plan to make operations carbon neutral within four years.
Not only is the company's carbon footprint one of the main reasons behind their decision, but also the impact on price. To manufacture diamonds in a lab costs about a third less than what it does to mine them naturally.
The company hopes that this will make their jewellery also more accessible for people.