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Tech giant Apple has announced that it has abandoned its dream of producing an electric vehicle (EV). This comes after the iPhone maker spent a decade-long struggling to perfect their first EV.

Over the 10 years, nearly 2,000 employees were employed with the hope of breaking through the evolving EV market, but it seems as if the competition was just too strong.

Project Titan was never fully disclosed to the media, but calculated drips of info were supplied. This created interest, but no one could ever get more info from the tech giant.

Apple isn’t the first tech company to halt its EV production.

In recent months, self-driving carmakers Cruise and Waymo have also struggled to expand their products beyond the United States city of San Francisco.

Both Cruise and Waymo are owned by Google's parent company Alphabet.

Even Tesla, one of the industry leaders in the manufacturing of EVs, has warned of slower growth this year.

Elon Musk, owner of Tesla, commented on the halting of Apple’s EV on X with emojis showing a salute and a cigarette.

Many of the Apple employees who worked on the iCar will be transferred to the company’s artificial intelligence (AI) projects.

Image credit: YouTube

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