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A massive advertising campaign has been launched in France urging men to drive like women. The controversial campaign called “Drive Like A Woman” aims to cut traffic deaths.

The campaign is the brainchild of the road safety association Victims and Citizens. The association assists people injured in traffic accidents and runs awareness campaigns.

In a statement, the association said data backs their campaign.

“A look at the data tells you that there’s no truth” that men are better drivers than women.

The statement cited a governmental road safety report saying some 84% of deadly road accidents were caused by men. The report also states that 93% of drivers causing an accident under the influence of alcohol were men.

The ad emphasises the driving capabilities of women compared to men: “Driving like a woman just means one thing, staying alive.”

News24 reports that close to 3,200 people died in road accidents in France last year, with early data for this year pointing to a possible increase in 2024.

Image credit: Getaround

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