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Luxury luggage brand Louis Vuitton has launched a bag that’s nothing like its usual range of suitcases and bags.

The Louis Vuitton Sandwich Bag is selling for almost R57,000 and its main purpose is to carry lunch.

The bag was introduced during the brand’s Spring-Summer 2024 fashion show and is now available. It’s crafted from very high-quality leather so that it's similar to the iconic colour and look of Louis Vuitton’s shopping bags.

The mastermind behind the expensive creation is none other than Pharrell Williams. The singer, songwriter, producer and current creative director of Louis Vuitton menswear wanted to add everyday objects into the lives of their customer while adding that signature Louis Vuitton look and feel.

Although die-hard fans of the brand who can afford the lunch bag will probably buy a few for the family, most average Joe’s on the internet can’t stop talking about how the lunch isn’t just overpriced, but also completely unnecessary.

One user said on X, formerly Twitter, “Because people who buy it will be so broke they will need to make their own sandwiches for life”.

India Today reports that the leather Sandwich Bag is more than just a container for your midday meal – it’s a fashion-forward accessory that carries the legacy of Louis Vuitton’s craftmanship and Pharrell Williams’ innovative design.

Whether you can afford it or not, whether you love it or not, one thing is for sure: This is more than just a lunch bag, it’s a massive conversation starter.

Image credit: CNN

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