STARBUCKS PLANS MASSIVE INDIA EXPANSION
The world’s favourite coffee shop has managed to successfully expand in several markets including South Africa. Now, the Seattle-based coffee giant plans to operate 1,000 stores in India by 2028.
To make this dream a reality, the company will have to open one location every three days for the next four years.
India, the world’s fastest-growing major economy is known for its love of tea, so the challenge is a massive ask.
Starbucks has been operating in India for more than 11 years through its current 390 stores. The coffee giant isn’t going at it alone though. The current stores are operating through a joint venture with Tata Consumer Products, a division of the country’s most famous conglomerates.
India isn’t the only Asian country in Starbucks’ gaze. China is currently Starbucks’ largest and fastest-growing overseas market and it aims to up its number of stores.
Starbucks currently operates 6,500 stores but hopes to increase that number to 9,000 by 2025. The company built a brand-new campus in the eastern part of China for a price tag of more than $200 million.
The campus, which opened in September, is the largest investment that the company has ever made outside of the United States.
Image credit: Starbucks Stories