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The company formerly known as Facebook will from now on be known as Meta.

This was announced by CEO Mark Zuckerburg. Coinciding with the name change announcement at the company’s Connect 2021 event, Zuckerberg also said that the company’s emphasis has changed.

“It is time for us to adopt a new company brand to encompass everything that we do,” Zuckerberg said. “From now on we’re going to be metaverse first, not Facebook first.”

While the holding company has changed its name, the products owned by Meta won’t undergo a name change. So, WhatsApp, Instagram and Facebook will all continue with their established names.

Meta’s blue logo incorporates the logos of the products it owns.

Business Insider reports that the team behind the logo design said that “the Meta symbol was designed to dynamically live in the metaverse where you can move through it and around it. It can take on infinite textures, colours and movement, capturing the creativity and imagination of a 3D world. It was also important that the symbol takes on a blue gradient and pull in the colour of our core products, connecting our future to our company’s origins”.

Image credit: NBC News

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