SONY AND HONDA LAUNCH AFEELA

Two big Japanese brands collaborated to introduce the world’s latest electric car brand, Afeela.

Sony and Honda announced their joint venture last year and at this year’s Consumer Electronics Show, a prototype of the company's first car was introduced by Sony Honda Mobility chief executive Yashuhide Mizuno.

The car, which looked like a sedan, will be available to buy in 2025. The first delivery of the car will only take place in 2026. The production of the car will take place at one of Honda’s factories.

“At the heart of this mobility experience is the world ‘feel’. Mizuno said that focus will be on sensing and interacting with people.

CNN reports that the car will have safety and driver assistance systems from Honda along with entertainment and interactive features from Sony, Mizuno said. When developing the car, the emphasis has been on software and user interface technology as much as on driving dynamics and performance, he said.

The company did not hold back when it came to cameras. There are 45 cameras and sensors inside and outside the car. Some of these cameras and sensors are used to detect the condition of the driver with the aim of helping to ensure alertness and safety.

Image credit: Top Gear