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Demand for international travel is increasing and so is the demand for cabin crew members.

That was the reasoning behind Virgin Atlantic’s decision to allow its crew members to show their tattoos while wearing their uniforms.

To make recruitment more inclusive and allow more people to apply for cabin crew jobs, airlines have become a bit more relaxed regarding their previously strict dress code.

Business Insider reports that a ban on neck, head, and facial tattoos remains but is under review. Tattoos containing swear words or references to nudity, violence, as well as other such symbols that are deemed culturally offensive, are also still banned.

The International Air Transport Association has reported that air passenger numbers rose 76% in the year to March 2022.

Virgin Atlantic’s chief people officer, said that the change is part of its aims to improve inclusion.

“Many people use tattoos to express their unique identities and our customer-facing and uniformed colleagues should not be excluded from doing so if they choose.”

An increase in travellers after the pandemic has meant that airlines have gone on massive recruitment exercises.

This groundbreaking new policy has meant Virgin Atlantic is the first British airline to allow cabin crew members to show their tattoos.

Image credit: Euro news 

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