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One of the world’s most famous luxury suitcase brands are expanding their business into the hotel industry with the planned development of a luxury hotel on the Champs Elysees in Paris.

Fashion house Louis Vuitton has announced that the French capital’s departmental commission for commercial development has approved the creation of the hotel at 103/111 on the world-famous street.

The site was originally a hotel and the location of where the infamous spy Mata Hari was arrested for high treason. After the Second World War, the building was occupied by HSBC bank. For months there were speculations that it might become a new flagship store for fellow French fashion brand Dior, but with the announcement made those rumours have been put to bed.

It’s estimated that the rent could reach 60 million euros per year.

In 2022, Louis Vuitton opened a restaurant in Saint Tropez. The French fashion brand is used for testing new concepts in Asia, rather than Europe. Japan and South Korea are known for being two of the biggest markets for Louis Vuitton.

The hotel is set to only open in 2026, but in the meantime a giant Monogram trunk will cover the façade of the building until its ready to be unveiled.

Image credit: Luxus Plus

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